Digital Presence: A Necessity for Every Business

In the digital age, if your business is not on the internet, it practically does not exist. According to recent studies, more than 80% of consumers search for products and services online before making a purchase. Whether you own a store in Bogota, a restaurant in Pereira, or a professional service in Medellin, publishing your business online is the first step to grow and attract new customers.

Platforms like Encontrable simplify this process by allowing you to create a business profile visible to thousands of users looking for services and products in their area. Unlike social media where your content competes with memes and news, on Encontrable your business appears right when someone is actively searching for it.

Why Your Business Needs to Be Online

Digital transformation has radically changed how consumers discover businesses. It is no longer enough to have a good storefront on a busy street. Today, the "busy street" is the internet, and your shop window is your digital profile.

  1. 24/7 Visibility: Your business is available to be found at any time of day, 365 days a year
  2. Expanded geographic reach: People from different neighborhoods, cities, and even countries can discover you
  3. Credibility: A business with digital presence conveys professionalism and trust
  4. Competitiveness: If your competition is online and you are not, you are losing potential customers
  5. Data and metrics: You can measure how many people see you, contact you, and become customers

Essential Platforms to Publish Your Business

Not all platforms are the same or serve the same purpose. The key is to choose the ones that best suit your type of business and target audience.

  • Encontrable: Ideal for local businesses that want to be discovered by customers in their area. Your profile includes description, photos, location, hours, and reviews. Publish your business for free and start receiving visits
  • Google Business Profile: Essential for appearing in local searches and Google Maps
  • Social media: Instagram and Facebook for building community and showcasing your brand
  • Own website: Your professional presentation card on the internet

Practical Steps to Publish Your Business

Publishing your business does not have to be complicated or expensive. Follow these steps to start today:

  1. Define your value proposition: What makes you different? Why should someone choose you?
  2. Prepare visual content: Take professional photos of your products, premises, and team
  3. Create your profile on Encontrable: Complete all information: name, category, address, phone, hours, and detailed description
  4. Optimize for search: Use relevant keywords that your customers might search for
  5. Request reviews: Satisfied customer opinions are the best marketing
  6. Keep information updated: Special hours, promotions, and news should always be current
97% of consumers search for local businesses online. If you are not visible, you are giving those customers to your competition.

Success Stories: Businesses That Grew with Digital Presence

In cities like Medellin and Bogota, thousands of businesses have experienced significant growth by publishing their services on digital platforms. Restaurants that previously depended exclusively on foot traffic now receive orders from across the city. Neighborhood shops that expanded their reach beyond their block. Independent professionals who found clients without the need for expensive traditional advertising.

Even in international markets like Miami and New York, Latin businesses have found in platforms like Encontrable a way to connect with the Hispanic community looking for services in Spanish.

Common Mistakes When Publishing Your Business

  • Not completing all profile information
  • Using low-quality or generic photos
  • Not responding to customer reviews
  • Abandoning the profile after creating it
  • Not including relevant keywords in the description

If you want to dive deeper into digital strategies, visit our technology section where we share the latest trends. We also recommend checking our practical tips for entrepreneurs taking their first steps in the digital world.